Google Plows Ahead With Privacy Changes, as EU Concerns Remain

Google has implemented its highly controversial new privacy policy, despite requests from EU regulatory bodies to delay it until further investigations into its impact have taken place.

The policy will take effect from today and has allowed Google toconsolidate more than 60 of its privacy policies into one main document. By doing this, Google will be able to unify customer data across most of its products.

This will mostly affect those with a Google Account, where if a user is signed in, Google may combine information on that user from one service with information from other services.

However, the CNIL, an EU organisation that is charged with ensuring technology doesn’t infringe on citizens’ privacy, wrote to Google asking it to postpone the application of the new policy due to EU data protection authorities being “deeply concerned”.

“By merging the privacy policies of its services, Google makes it impossible to understand which purposes, personal data, recipients or access rights are relevant to the use of a specific service,” wrote the CNIL in a statement.

“As such, Google’s new policy fails to meet the requirements of the European Data Protection Directive regarding the information that must be provided to data subjects,” it continued.

“The CNIL and the EU data protection authorities are deeply concerned about the combination of data across services and have strong doubts about the lawfulness and fairness of such processing. They intend to address these questions in detail with Google’s representatives”.

Google confirmed in a blog today that the new privacy rules have been implemented and tried to resolve any “chatter and confusion” with an explanation of why it has consolidated its previous policy documents.

It states that it is not collecting any new or additional information about users, it won’t be selling personal data, it believes the new policy will be easier to understand and will enable it to provide a more personalised experience.

“We’ll continue to look for ways to make it simpler for you to understand and control how we use the information you entrust to us,” wrote Alma Whitten, director of privacy, product and engineering at Google.

“We build Google for you, and we think these changes will make our services even better”.

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Firefox Add-On Collusion Shows Who’s Tracking You Online

If you’re concerned about advertisers tracking you across the Web, Mozilla can now help you see exactly who’s following you online with a new experimental Firefox add-on called Collusion. The browser extension creates a real-time graph of all the tracking cookies being deposited on your browser as you move around the Web.

The add-on can differentiate between behavioral tracking (cookies that record links you click on, what content you view, searches you make on a site, etc.) and other potential tracking cookies. Collusion’s graph also makes it easy to see which sites are using the same behavioral tracking advertisers. Collusion was originally developed as an independent project by Mozilla engineer Atul Varma. Mozilla is now developing the add-on with the support of the Ford Foundation.

Getting Started

After you’ve installed Collusion from Mozilla’s Firefox add-ons gallery you have to enable it by clicking on Tools>Add-ons>Extensions and then click “Enable” next to Collusion. After that you should see a small red circle on the bottom right of your browser. Now, just start browsing the Web as you normally would. To see the tracking graph build up, click on the Collusion icon in the bottom right of your screen. This will open a separate browser tab with your Collusion graph.

Collusion graph after visiting the Android Market, ESPN, IMDb, The New York Times, The Wall Street Journal and Yahoo.

The glowing circles represent sites you have visited and each line growing out of that circle is attached to a cookie the site or its advertisers have placed on your browser. Red circles are behavioral tracking cookies, and gray circles represent non-behavorial tracking cookies. But, Mozilla says, those gray sites may still be tracking you across the Web. In my tests, the gray circles tended to be cookies from social networking sites such as Facebook, MSN, Twitter, LinkedIn, and Twitter. A visit to IMDb, however, deposited a non-behavorial tracking cookie from Amazon on my browser.

Tracking cookies connected to The Wall Street Journal.

After you’ve visited about four or five sites, the graph tends to get really confusing and it’s hard to tell which advertisers are connected with which sites. To cut down on the confusion just hover over any of the sites you’ve visited and Collusion will highlight only the cookies connected with that site.

You can also do the same for advertisers. If you wanted to see how many of the sites you visit rely on Google’s DoubleClick for advertising, you could just hover over the DoubleClick circle. In my case, this shows me that almost all of the sites I previously visited during my short test relied on DoubleClick’s cookie. This is helpful information to know since, as Mozilla points out, when the same sites rely on the same tracking cookies, advertisers are able to effectively track you across the sites you visit building up valuable data for market research.

Mozilla says that all tracking data Collusion collects is stored locally on your computer and never leaves your possession. You can reset the graph at any time to delete Collusion’s database. The add-on also features an export function, but in my tests this feature wasn’t functioning properly.

Collusion can only show you who’s tracking you right now, but future plans for the add-on include the ability to turn off tracking cookies when you don’t want to be followed as you browse the Web.

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